Dutch designer Tim van den Heuvel, founder of HILLZ, is currently featured in an exhibition at the Noordbrabants Museum with the conceptual work “The First Potato”, part of the project Table Hierarchy – The Concept.
The piece explores themes of value, hierarchy and perception, translating everyday symbolism into a sculptural narrative between conceptual art and experimental fashion design. Through material, form and context, the work questions how objects gain meaning within cultural systems.
The First Potato is on view at the Noordbrabants Museum until June 14, 2026 , presenting the intersection of contemporary fashion, design and conceptual thinking within the museum space.
EXTENDED LAYERS
A new chapter unfolds — where accessories become extensions of the self.
In the image, gloved hands rise like sculptural forms, presenting the Nostalgic Overgrown Beanie as an emblem of identity. The marbled texture, the torn edge, the stitched HILLZ emblem — each detail carries the language of transformation.
For the first time, HILLZ introduces a collection of accessories that complete the silhouette. Layers that wrap, reveal, and redefine. Made in the Netherlands with honesty and intention.
These are not additions — they are continuations.
Fragments of fabric that speak, move, and come alive.
Functional delusion
HILLZ introduces a new collection exploring the tension between function and illusion. Rather than a traditional release, the collection unfolds through a sequence of drops throughout the new season, having a whole new seasonal concept of a ombre effect from spring summer to autumn! Releasing the right drops on the right time!